- ApparelYonex (since 2023; adidas before that)
- ShoesYonex, Power Cushion Eclipsion line
- Racquet and stringsYonex VCORE, Poly Tour Fire - in detail on the racquet page
- BagYonex racquet bag
- Other partnersRed Bull
- Official storeelenarybakinashop.com
One brand for everything
A full switch to a single brand is rare on the women's tour. Usually a player uses one manufacturer's racquet and another's clothing: equipment and apparel deals are signed separately, with different companies. Since 2023 Rybakina's racquet, strings, kit, shoes and bag all come from Yonex.
The practical effect is recognisability: the whole outfit is built around one seasonal design, and she is easy to pick out on a wide television shot.
The shoes
Footwear is the most closed part of any pro setup. Yonex does not publish the specification of an individual player's pair, so the evidence comes from specialist retailers: Tennis-Point lists Yonex Power Cushion Eclipsion shoes as part of her collection. It is a model built for lateral stability rather than minimum weight.
Colourways and model generations change from season to season, so the exact pair on court at a given tournament may differ from what a shop lists. If you want her precise model, go by tournament photographs rather than a product description.
Why shops still say adidas
The adidas contract ended in 2023, but catalogues move slowly: some "Rybakina gear" pages still show adidas outfits. That is not current information, it is an archive nobody cleaned up - such pages survive for years because traffic keeps arriving at them.
The check is simple: look at the logo on the sleeve and on the shoes in recent tournament photographs. Since 2023 it has been Yonex.
Wimbledon: a separate kit
One tournament a year breaks the pattern. Wimbledon enforces an almost entirely white dress code: only narrow trim and logos may carry colour, and the rule covers shoes and what is visible underneath as well. Brands therefore prepare a separate white version of the kit for July, and the usual colourway never appears there.
For Rybakina this is the event where she won her first Grand Slam in 2022, which makes the white kit the most recognisable one she owns. Photographs from different seasons are in the gallery.
What to copy and what to leave
- Shoes - yes. This is the one part of the kit that genuinely affects an amateur's health. Tennis shoes are built for lateral load; running shoes are not, and playing in them is a short route to an ankle injury.
- Clothing - as you like. The differences here are about comfort and fabric, not results.
- Strings and tension - no. The most common mistake: a stiff professional polyester never comes alive at a slower swing speed and punishes the elbow. More on the racquet page.
Sponsors and the official store
Besides Yonex, Red Bull is among her public partners. There is also a merchandise store of her own: the link to elenarybakinashop.com sits in the bio of her Instagram account, and the site itself is labelled as the official shop. We sell nothing and take no commission - the link is here for anyone looking for original items rather than copies.
Frequently asked questions
What kit does Elena Rybakina wear?
Yonex. The Japanese brand has supplied her apparel since 2023; before that it was adidas.
What shoes does Rybakina wear?
Yonex shoes from the Power Cushion Eclipsion line. Yonex has not published a specification, and the model and colourway change from season to season.
Who are Elena Rybakina's sponsors?
Yonex is the main one - racquet, strings, apparel, shoes and bag. Red Bull is among her other partners.
Does Rybakina have an official store?
Yes. The link to it is in the bio of her official Instagram account.